Marketing for HR Consulting and Staffing
Social Media Work
My first and longest standing responsibility at BridgeWork Partners has been to manage the social media accounts. With various initiatives across Facebook, Instagram and LinkedIn, I have changed our social media programming and have increased following and engagement by 75% – I took our LinkedIn following from about 10,000 followers in 2022 to 18,000 followers to date without use of bots or paid boosts on social posts.
Branding
A big part of my social media work featured key branding details that I helped create online and for a few other elements used to maintain and update the company’s branding efforts internally, especially in anticipation of and thereafter the company’s 15 year anniversary. The elements surrounding the logo for our employee LinkedIn banners, Teams meeting backgrounds, company laptop and phone wallpapers are my work.
Adobe Creative Cloud Suite Experience
The re-design and creation of the company’s handbook for temporary employees was one of the biggest projects I participated in at BridgeWork Partners. The company had an existing general handbook. At first, my responsibility only consisted of redesigning the handbook in the graphic and visual aspects. Throughout the year, I had many more sit-downs with the CEO and a few other trusted sources to write and edit the content of each chapter of the handbook. I was then asked to translate the completed handbook to Spanish as the majority of our temporary employees are hispanic and never learned to read English.
In the process of content creation for our social media as mentioned above, I learned to use Canva deftly for sharable graphic communication, while I relearned to use Adobe Creative Cloud Suite to create high-quality graphics like the handbook and our many print media objectives such as our capability statements, one of which is pictured below.
Print Media
The majority of the media the company would print were the capability statements as seen above. Occasionally, the company would get invited to different organizations’ events which would request that we create advertisements of our company for print on promotional magazines at the events.
